Global WAKEcup is a zero waste reusables brand with a mission to end single use plastic pollution for good. Based in the UK, Global WAKEcup was born in 2018 after old friends Buffie and Nick got chatting about David Attenborough's iconic Blue Planet series and realised they needed to get involved in the fight against single-use plastics. Fast forward to 2020, and the crisis is more urgent than ever.
Global WAKEcup is more than just stylish, sustainably sourced coffee cups and water bottles. It’s a movement towards a world where everyone can choose to reuse, and say no to single-use.
Why we need a zero waste revolution
Each year, 100 billion coffee cups end up in landfill. A plastic bottle can take up to 1000 years to decompose. By 2050, there could be more plastic in the oceans than fish.
These facts are what keep us going, and why we make our products from natural, recyclable materials like bamboo, stainless steel, copper and glass. As well as the website we supply Selfridges, Not On The High Street and The Queen's Estate at Sandringham, sourcing our products from various suppliers in the UK, India and China, with ethical standards for all workers in the supply chain a key priority, with independent audits undertaken on an annual basis. We also use plastic-free packaging, including green jiffy bags, recycled cardboard and paper tape.
From our #1weekplasticfree challenge to our podcast on climate action, we’re constantly campaigning for change at an industry and everyday level. Get involved by connecting with us on Instagram for daily zero waste inspiration. Small changes matter, so we hope that we can give you the tools to make a difference.
Our charity partners
We donate 10% of all our profits to the Marine Conservation Society. From organising mass beach cleans to campaigning for plastic bans, every purchase you make is helping fund vital work protecting sealife and marine habitats.
During the Coronavirus pandemic, we’re also donating hundreds of WAKEcup water bottles to NHS staff. We want to thank all the incredibly brave doctors, nurses and care workers on the frontlines of this crisis, and we want to thank you for supporting them, too. Find out more about our NHS campaign here.