Global WAKEcup was born after old friends Buffie and Nick got together to reminisce about their time working together in the music industry.
Nick says "Having put the world to rights, we got chatting about David Attenborough's now iconic Blue Planet II series and realised we both wanted to do something about the single-use plastic issue it raised... Along with Blue Planet and the film A Plastic Ocean, this fact gets us out of bed every single day"
Each year 100 billion single-use coffee cups end up as landfill, that's enough to fill The Royal Albert Hall a 1000 times over
But with a problem this big, where do you start? The thinking behind what we do is part education and part real world solutions, backed up with 10% of profits going directly to our charity partners - The Marine Conservation Society. We believe small changes to our daily routine when multiplied across the globe can make a huge difference to our shared Oceans...
"It's only 1 plastic straw said 7.7 Billion people" is a line that has helped inform our thinking and also "If you can't reuse it , refuse it"..... In addition to the alternatives to single-use cups, bottles, straws and bags we offer, GlobalWAKEcup also get stuck in with beach cleans and promote initiatives like their "1 Day No Single-Use Plastic Challenge" and Plastic Free July. We are also planning some very special events with our new friends at The Royal Albert Hall and have blogs, podcasts and workshops in the pipeline with some influential marine biologists, artists, musicians and actors all contributing their thoughts on sustainability and other environmental topics.
The UK Government estimates our total annual coffee cup waste equates to 30,000 tonnes and suggest that by 2025 more than 3.75 billion disposable cups could be used per year in the UK alone - staggering! What's worse is that of those 3.75B disposable coffee cups currently used, just 0.25 % are recycled. That's why wherever possible our reusable products are made from sustainable, recyclable materials including farmed bamboo, stainless steel and double walled glass. We also use plastic free packaging when shipping our products - green jiffy bags, recycled cardboard and paper tape.
More and more of us are turning our backs on the throw-away society, so join the revolution by only choosing reusable.........WAKEcup and smell the coffee!
Share your Zero Waste Tips, Ocean conservation stories and adventures with your WAKEcup or WAKEbag tagging @globalwakecup / #globalwakecup. We'll repost the best.
Nick, Buffie and the GlobalWAKEcup team