Turning The Tide on Plastic - Paperback - GlobalWAKEcup
Turning The Tide on Plastic - Paperback - GlobalWAKEcup

Turning The Tide on Plastic - Paperback

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1 million single-use bottles are bought every MINUTE around the globe. 8 million tonnes of plastic enter the sea every year, enough to circle the globe 4 times. It's estimated that as many as 51 trillion microplastics litter the world's oceans. Without big action, by 2050 there will be more plastic than fish in the sea. 

Turning the Tide on Plastic is a vital tool in the battle against the plastic pollution, as journalist, broadcaster and eco lifestyle expert Lucy Siegle delves deep into the problem and converts awareness into action. 

By visiting beach cleans, scientific institutions and waste collectors, and interviewing policy makers, manufacturers, retailers and householders, Siegle has uncovered the devastating impact of plastic pollution. Joining the dots between our consumption and the crisis, she unwraps our habits and offers her 'Record, Replace, Refuse, Refill, Rethink' guide for change. Anyone can switch from being part of the problem to part of the solution, saving up to 15,000 single items of plastic a year. 

A powerful call to arms coupled with practical tools to make decisive change, Turing the Tide on Plastic is the essential must-read guide to ending the reign of problem plastic today. 


For every product sold during the UK’s lockdown, we are donating one WAKEcup to a doctor, nurse or care worker in the NHS, as a thank you for their critical efforts on the frontlines of the Coronavirus pandemic.

As always, 10% of the profits from every sale are donated to our friends at the Marine Conservation Society to support their vital work protecting marine habitats and campaigning and against plastic pollution.